Although BedPosts doesn't offer a "star-rating" accreditation scheme, BedPosts members are generally motivated to improve quality and provide value for money to their guests. The BedPosts badge, containing gold logo depicting headrail of a bed, implies these aspirations and adds a certain je ne sais quoi to your brand.
Additionally, the links within the badge code allow you to place an advertisement/brochure on the appropriate town page of www.bedposts.uk generating for you commission-free leads for bookings.
The necessary links for search engine optimisation (SEO) purposes are contained in the badge code available from your control panel.
Clicking the badge will take an enquirer to your own brochure page. Anyway, people tend to click on links not badges.
The appropriate code is in your [potential] advertising account.