The voice of independent accommodation providers

Universal Sky Pictures offer applies to England and Wales only

“A picture is worth a thousand words” is a proverb attributed to something Fred R. Barnard wrote in 1927 in the advertising trade journal Printers' Ink. It is truer than ever 90 years later in this technological age.

Good images enhance a website. In the case of a website promoting accommodation, the viewer can see clearly from the photos to what he/she is being invited. We are often told that the photographs say more about a place than the number of stars rating or by reading lots of words.

Images and photos help break up the text thereby making it easier and more attractive to read. Web surfers are often in a hurry and photos give them the information they seek more quickly.

In the coding of the website we tell the search engines what the photos and images are about. This gives us an opportunity to add extra keywords which might be otherwise difficult to put into the text without confusing the reader.

Our package includes three types of photography:

Universal Sky Pictures can provide interior photographs of your accommodation utilising several different techniques, according to your requirements. They use top quality professional cameras producing 48MB files with very high resolution and definition. Also wide-angle lenses are employed for those difficult interior shots in confined spaces.

However it's not all about the equipment. It's also about:

• The skill of the photographer in setting the scene and the lighting etc
• Enhancing the photos back at base

This type of photography lets the potential customer see everything! Into every corner of every room!

What are virtual tours? The technology was invented in 1994 by a Brit called Colin Johnson. He made a 'walk-through' of a 3D reconstruction of Dudley Castle as it was in 1550. At this time the internet was very much in its infancy. Now the technology is vastly improved and affordable and increasingly virtual tours are appearing on websites.

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